Email Inspiration from Harley Davidson

Talk about a welcome email that roars! Harley-Davidson nails its brand voice with this powerful welcome series. We’re loving how they’ve combined that bold hero text with striking lifestyle photography, while the three-column value props keep the content engaging. The black and orange palette perfectly captures that iconic H-D brand the use of live HTML text is well done.

Disclaimer: Harley Davidson own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to automotive and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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