Disclaimer: Harry's own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and ecommerce email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Harry's
Harry’s introduces their Tattoo Frost with striking monochrome visuals that perfectly mirror the product’s distinctive black gel formula. The two-column layout smartly alternates between product education and visual proof points, including an engaging GIF demonstration. Bold “first-to-market” positioning establishes innovation leadership while detailed ingredient breakdowns like hyperfermented aloe complex build trust through transparency. Clean typography and generous white space maintain focus on the revolutionary product story.
