Email Inspiration from hims

Hims delivers clarity through thoughtful comparison in this treatment-focused email. The warm-to-cool gradient color palette transitions through content tiers while the bold headline with ombré lettering immediately captures attention. Alternating brown panels create visual rhythm while guiding readers through logical decision points. The educational approach prioritizes informed choice over hard-selling, creating a straightforward path to conversion.

Brand Insights

From:

hims on May 15, 2025

Subject: Oral vs. topical Rx hair treatments?

Preview: Find what could work better for you.

To: Andy King <[email protected]>

Features:

Disclaimer: hims own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health and healthcare & wellness and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.