Disclaimer: Huel own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to food and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Huel
Huel’s dark-themed email puts protein front and center with bold typography and a clean two-column product grid. We appreciate the use of HTML text throughout, making the “40g protein” headline and product specs fully accessible. The warm cream accent section breaks up the layout nicely, while rounded CTAs in white pop against the black background. Smart use of icons to communicate value props quickly.
