Email Inspiration from KOS

Right away, we’re drawn in by the earthy tone and clean composition. KOS keeps things ultra-visual, with full-width imagery and minimal text that lets each product shine. The muted palette and warm type reinforce the brand’s natural vibe, while direct, benefit-driven headlines like “Instagram-worthy smoothie bowls guaranteed” keep the content punchy and product-focused. A smooth scroll from start to finish.

Disclaimer: KOS own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to health and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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