Email Inspiration from KraveBeauty

Pastel backgrounds and vibrant CTA blocks turn heads, while product images remain front and center. We appreciate the neat typography that complements the brandโ€™s airy aesthetic. Eye-catching discount codes are positioned clearly, ensuring immediate visibility, and each clickable section feels approachable, drawing readers further into the brand experience.

Disclaimer: KraveBeauty own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beauty and cart abandonment email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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