Email Inspiration from Lumen

Lumen leans hard into bold visuals with a countdown GIF, vibrant gradients, and full-width product imagery that pops on both desktop and mobile. The $80 discount is impossible to miss thanks to oversized typography and a clean, centered CTA. While the email is image-heavy, it maintains a strong hierarchy and sharp brand consistency throughout.

Disclaimer: Lumen own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to electronics and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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