Email Inspiration from Mattel

I have the power!! Mattel masterfully executes a collaborative product announcement email that transforms nostalgic brand partnerships into compelling visual storytelling. The vibrant comic book-style hero section featuring Masters of the Universe and ThunderCats immediately captures attention, while the strategic product showcase uses alternating layouts and bold color blocks to maintain engagement throughout the scroll. The email effectively balances detailed product information with strong visual hierarchy, culminating in a comprehensive “More From Masters” section that encourages deeper exploration of the entire collection.

Brand Insights

From:

Mattel on June 25, 2025

Subject: New Masters of the Universe x ThunderCats Figures!

Preview: Inspire action-packed adventures with these must-have toys.

To: Andy King <[email protected]>

Features:

Disclaimer: Mattel own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.