My Waitrose: Your exclusive bank holiday offer: £20 off chef-created meals ?‍? ?️

From the opening image to the final CTA, we love how this Waitrose email blends premium design with smart UX. The centered layout creates breathing room for standout photography, while vibrant buttons and tight copy make every step—like claiming the offer or exploring seasonal menus—clear and enticing. Bonus points for the GIF explainer and elegant mobile optimization.

Brand Insights

From:

My Waitrose on April 30, 2025

Subject: Your exclusive bank holiday offer: £20 off chef-created meals ?‍? ?️

Preview: Dish up menus from Angela Hartnett, Michel Roux & other top chefs

To: Andy King <[email protected]>

Features:

Disclaimer: My Waitrose own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to food and newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.