Email Inspiration from OEM

What really grabs us here is how the email reads like a personal note jotted down on an iPhone—intimate, familiar, and refreshingly low-fi. The pared-back design lets the storytelling shine, and the handwritten tone pairs perfectly with the visual style. It’s a great example of how format and content can work together to build an engaging experience.

Disclaimer: OEM own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to cannabis and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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