Email Inspiration from Pony Rider

Visually rich and beautifully paced, this email captures attention with its warm-toned photography, generous whitespace, and poetic copy that reads like a journal entry. We especially love the split layout used to tell Melinda’s story — pairing serif and sans-serif fonts adds texture, while the rounded CTA button subtly mirrors the organic forms of her ceramic work. It’s brand storytelling at its most tactile.

Disclaimer: Pony Rider own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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