Email Inspiration from Primary Beans

This comparison email from Primary Beans shows product education done right! We’re drawn to their clever use of iconography and parallel formatting to highlight key differences. The minimal design approach makes complex information feel effortless, while that rich bean animation seals their quality message perfectly.

Disclaimer: Primary Beans own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to food and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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