Disclaimer: Programa own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to saas and onboarding email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Programa
Programa nails the onboarding pitch with a clean, HTML-text-based email that’s crisp, structured, and inviting. Bold headlines draw the eye, while soft grays and warm imagery keep things approachable. Clear CTAs like “Help guides” and “Install Web Clipper” are perfectly spaced. We especially love the drag-and-drop visual and real-user quote—it builds trust and momentum.
