Email Inspiration from Ratio

Rich photography, sleek typography, and glowing press quotes anchor this launch campaign. The image-heavy design leans on luxurious product shots and clean headlines, while central CTAs keep the focus sharp. We love how reviews from Wired and Gear Patrol build credibility right where it counts—just above the “Pre-Order” button.

Disclaimer: Ratio own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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