Disclaimer: Rivian own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to automotive and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Rivian
Rivian’s SXSW email packs a visual punch with bold typography and a crisp, structured layout that makes scanning easy. The oversized “We’re here!” headline commands attention, while the clean, spacious design keeps the focus on key events and experiences. The call-to-action buttons are well-styled, ensuring effortless navigation for eager festival-goers.
