Email Inspiration from RSPCA

We like how a single close-up of a piglet does the emotional heavy lifting before the bold blue ‘end pig suffering’ line even lands. Two clear CTAs, ’email your MP now’ and ‘act now’, get enough space that neither competes with the other, and a photo of staff delivering 22,443 signatures adds a concrete visual near the footer.

Disclaimer: RSPCA own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to non profit and nonprofit email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Want to get the best from Email Love every two weeks?

*the Email Love newsletter sends every two weeks. Unsubscribe instantly any time.

Similar Email Inspiration

Figma to ESP with 1 click

Ad

Loved by designers & marketers

No Thumbnail Set
Email Inspiration from Women in Technology Thumbnail Preview
Email Inspiration from Surfrider Foundation Thumbnail Preview
Email Inspiration from Brian, It Gets Better Thumbnail Preview
Email Inspiration from Team Rubicon Thumbnail Preview