Email Inspiration from RSPCA

A single close-up of a piglet does more emotional work than any headline could, then a bold blue end pig suffering drives the ask home. The layout keeps momentum with two clear calls to action, email your MP now and act now, spaced so neither competes. A photo of staff delivering 22,443 signatures adds proof that past action mattered. For advocacy email, pairing an emotional hero with a concrete progress number is what turns feeling into a click.

Disclaimer: RSPCA own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to non profit email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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