Disclaimer: Smalls own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Smalls
Smalls leverages playful, benefit-driven copy to tackle a taboo topic—stinky cat litter—with humor and directness. The bright yellow CTAs and structured content blocks guide readers through product education without overwhelming. HTML text ensures accessibility while maintaining clean typography. The dual-CTA placement reinforces conversion opportunities at natural decision points. Their Cat Concierge contact section adds a personal touch that differentiates them from typical DTC brands.
