Disclaimer: Usual own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to beverage and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from Usual
Usual Wines builds a tightly controlled visual story where each panel progresses the message with minimal distraction. We appreciate how the consistent background color and clean spacing keep attention locked on the product benefits. The final “Shop Now” CTA lands with impact thanks to its placement after a clear narrative arc.
