Email Inspiration from Waymo Updates

Waymo’s year-in-review email delivers impact through confident data visualization—those sage-green stat bubbles housing “14M+ trips” and “18M+ kilograms CO2 avoided” create instant visual anchors. The conversational framing (“we loved every minute”) humanizes the autonomous vehicle brand, while the clean two-column layout pairs metrics with meaning. Smart use of a rounded pill-shaped CTA keeps the tech-forward aesthetic cohesive.

Disclaimer: Waymo Updates own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to automotive and yearly review email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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