Email Inspiration from Fellow

Breaking away from their usual sleek, product-focused emails, coffee gear brand Fellow gets creative for their 11th anniversary. With a gamified email featuring playful design, clever copy, and a giveaway, they’ve found a fun, engaging way to connect with customers and invite them into their world. It’s a perfect mix of celebration and brand personality!

Disclaimer: Fellow own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to home and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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