Email Inspiration from Flakes

We’re loving how Flakes nails this anti-dandruff pitch with clean, streamlined imagery and punchy messaging. The hero section’s stark visual of flakes creates immediate impact, while the science-backed narrative flows naturally through lifestyle photography. Their “We do better” positioning feels authentic without being preachy. Smart use of white space and consistent CTAs maintain focus on the subscription offer.

Disclaimer: Flakes own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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