Email Inspiration from GoFundMe

This email from GoFundMe excels at showcasing impact in a highly personal and visually clear way. The data-driven storytelling combined with thoughtful copy makes the recipient feel valued and part of a larger movement. The clean design, bright call-to-action, and visuals all work together to inspire subscribers to continue donating.

Disclaimer: GoFundMe own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to yearly review email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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