Disclaimer: GoFundMe own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to yearly review email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from GoFundMe
This email from GoFundMe excels at showcasing impact in a highly personal and visually clear way. The data-driven storytelling combined with thoughtful copy makes the recipient feel valued and part of a larger movement. The clean design, bright call-to-action, and visuals all work together to inspire subscribers to continue donating.
