Disclaimer: hims own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to informational email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
Email Inspiration from hims
We’re loving how this Hims email makes a potentially sensitive topic feel approachable and easy to digest. The warm, earthy tones paired with clean, simple typography create a calming vibe, while the BMI gauge visual instantly grabs attention. Plus, that prominent CTA ensures users know exactly where to go.
