Email Inspiration from hims

We’re loving how this Hims email makes a potentially sensitive topic feel approachable and easy to digest. The warm, earthy tones paired with clean, simple typography create a calming vibe, while the BMI gauge visual instantly grabs attention. Plus, that prominent CTA ensures users know exactly where to go.

Disclaimer: hims own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to informational email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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