Hims does an excellent job keeping customers engaged with this progress-tracking email. The focus on taking a “before” photo provides a visual reminder of the journey and adds motivation to continue. The “Hot tip” encourages users to stay organized, and the playful “Don’t split hairs” section makes reaching out for support feel approachable. Clean design and friendly language make this a thoughtful touchpoint that feels personal and helpful.
Disclaimer: hims own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to informational email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
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