Email Inspiration from hims

Hims strikes the right balance between motivation and practicality with this weight loss email. We’re drawn to the approachable layout and straightforward messaging, which focuses on safety, affordability, and ongoing support. Each section is crafted to reassure customers, and the dual “Get started” buttons keep the call to action clear and accessible.

Disclaimer: hims own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to informational email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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