Email Inspiration from HOP WTR

HOP WTR’s email is refreshingly simple yet highly effective! We love the clean design that highlights the key benefits of their product – 0 calories, 0 sugar, 0 carbs, and 0 gluten. The bold call-to-action invites recipients to create a profile and engage with the brand. Plus, the free shipping offer is a great incentive.

Disclaimer: HOP WTR own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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