Email Inspiration from Huggies

We’re loving how this campaign uses an interactive personality quiz to drive engagement and collect data while maintaining Huggies’ signature warm, approachable style. The red header nav and cohesive icon system create strong brand recognition, while the mobile-responsive layout ensures seamless viewing across devices. Smart use of dark mode optimization too!

Disclaimer: Huggies own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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