Email Inspiration from Intrepid Camp Gear

Intrepid Camp Gear uses this email to address a common objection they get from potential customers – Is a rooftop tent really worth the price? We love this type of content that’s paired with loads of social proof.

Disclaimer: Intrepid Camp Gear own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to onboarding and social proof email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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