Email Inspiration from Klaviyo

This Klaviyo yearly review email is a fantastic example of reflecting on achievements while keeping the tone forward-looking. The clean stats section highlights their impact, while the clear CTA invites users to level up for 2025. The design is approachable, with a great balance of visuals and copy that feels both celebratory and motivating.

Disclaimer: Klaviyo own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to yearly review email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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*the Email Love newsletter sends every two weeks. Scout’s honour.

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