Email Inspiration from Klaviyo

The black background makes every element in Klaviyo’s BFCM email pop, creating a crisp and modern feel. We love how the bold headers grab attention immediately. The helpful content offers great value, guiding readers through tips and resources that can elevate their BFCM strategy. The layout is intuitive and easy to navigate, ensuring readers can quickly find what they need. The use of HTML text ensures accessibility and the call-to-action buttons are clear.

Disclaimer: Klaviyo own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to black friday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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