Email Inspiration from Koio

Simplicity is the hero of this Koio email. The bold, high-contrast design immediately spotlights the product with clean photography and a compelling price drop. We love how the clear call-to-actions (“Shop Men” and “Shop Women”) guide readers, while the deeper discount section offers added incentive without overloading the layout.

From:

Koio on November 30, 2024

Subject: THE CAPRI TRIPLE WHITE IS UNDER $200

To: Andy King <[email protected]>

Features:

Disclaimer: Koio own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to black friday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.