Email Inspiration from Loom

Loom’s year-in-review email is a masterclass in personalization and engagement. The playful concept of assigning a “Loom Personality” makes it feel uniquely tailored to the recipient, while the clean design ensures every metric shines. We especially love how they mix stats with fun, relatable content to keep it both informative and entertaining.

Disclaimer: Loom own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to yearly review email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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