Email Inspiration from Loom

Loom’s year-in-review email delivers personalized stats with theatrical flair—awarding users playful “personality types” like “Director” alongside personalized metrics. The animated GIF header and blue gradient backgrounds create visual drama, while the three-column stat layout makes data scannable. We appreciate how they’ve turned usage analytics into a shareable, social-ready experience.

Disclaimer: Loom own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to saas and b2b and yearly review email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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