Email Inspiration from Lucid

We love this dark color scheme email from Lucid Motors. The dark silhouette hero photo creates intrigue, the HTML text improves accessibility, and the layout looks great on desktop and mobile.

Disclaimer: Lucid own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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