Email Inspiration from Malibu

We love how this Malibu email cleverly gamifies their 2024 drink roundup into an engaging countdown format. The vibrant blue gradient backdrop perfectly complements their signature tropical vibe, while the animated GIF counter adds a playful touch. Their modular layout skillfully alternates product shots with benefit-focused copy, keeping readers scrolling through all five reveals. Smart use of white CTAs creates clear conversion paths without disrupting the breezy aesthetic.

Brand Insights

From:

Malibu on January 12, 2025

Subject: What will 2025's trendiest flavors be?

Preview: You clicked. You sipped. We rounded 'em up.

To: Andy King <[email protected]>

Features:

Disclaimer: Malibu own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.