Email Inspiration from Mill

We’re loving how Mill’s New Year email cleverly plays with authenticity through its “fake environmentalist” angle. The animated hero GIF instantly grabs attention, while the conversational copy and clean layout maintain engagement. Stellar use of navy CTAs against white spaces creates perfect visual hierarchy.

From:

Mill on January 7, 2025

Subject: Can you Mill for the wrong reasons?

To: Andy King <[email protected]>

Features:

Disclaimer: Mill own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.