Email Inspiration from Patagonia

Patagonia nails the pre-loved gear story with this Worn Wear email. The retro-inspired design with warm browns and terracotta tones perfectly complements the sustainability message. That animated jacket GIF adds a playful touch, while the clean hierarchy of CTAs (“Favorites” and “New Arrivals”) keeps navigation straightforward. Bold typography and bite-sized content blocks make browsing feel easy.

Disclaimer: Patagonia own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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