Email Inspiration from Pit Viper

We’re loving the edgy irreverence of this Pit Viper sunglasses launch! The background image perfectly frames those product beauty shots, while the punchy text delivers attitude-packed copy that matches their brand voice. The “I don’t care” CTA buttons and lifestyle imagery create an unmistakably rebellious feel.

Disclaimer: Pit Viper own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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