Email Inspiration from Prada

Prada has removed the traditional logo banner that you see in most emails and integrated their logo with a large animated gif that captures the readers attention. This is a trend we’re seeing a lot lately and we’re fans. You need to consider the file size of your gif if you plan to implement this.

Disclaimer: Prada own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to newsletter and physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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