Email Inspiration from Rael

Rael’s email does a fantastic job of creating exclusivity and excitement around their upcoming Black Friday sale with a call for “early access.” We love the points breakdown for savings—clear and motivating! The design is sleek, with a nice balance of elegance and utility, perfect for engaging loyal customers.

Disclaimer: Rael own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to black friday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Twice a month I recap the best Email Love content:

*the Email Love newsletter sends twice a month. Unsubscribe instantly. Pinky promise.

Similar Email Inspiration

Black Friday email examples ➝
Thumbnail

Figma to ESP with 1 click

Ad

Loved by designers & marketers

Email Inspiration from Everlane Thumbnail Preview

Everlane

December 10, 2025
Black Friday
You’re Making Cashmere Even Better
KlaviyoMJML
Email Inspiration from Atoms Thumbnail Preview

Atoms

December 1, 2025
Black Friday
Atoms Black Friday Offer: 2 surprise pairs for $99
KlaviyoMJMLGIF
Email Inspiration from Pit Viper Thumbnail Preview

Pit Viper

December 1, 2025
Black Friday
THE CYBER MONDAY MINUTE IS BACK
KlaviyoMJMLGIF
Email Inspiration from Patagonia Thumbnail Preview

Patagonia

December 1, 2025
Black Friday
Our Black Friday
Email Inspiration from Session Goods Thumbnail Preview

Session Goods

December 1, 2025
Black Friday
50% Off Closing Tonight!
KlaviyoMJML
Email Inspiration from ClickUp Team Thumbnail Preview

ClickUp Team

December 1, 2025
Black Friday
Black Friday starts now: 25% off all Paid Plans
MJML