Email Inspiration from Rapha

Rapha’s email masterfully blends powerful visuals with compelling storytelling. The vibrant imagery and crisp HTML text elevate the content, immersing readers in the world of elite cycling. We love how each section flows seamlessly, inviting engagement with enticing CTAs and fostering a strong connection with the brand’s community.

Disclaimer: Rapha own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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