Email Inspiration from Rivian

Welcome to Rivian! This email is more than just a boring sales pitch. Instead, Rivian showcases stunning photography, calming color schemes, and a lifestyle-focused approach that goes beyond product features.

Disclaimer: Rivian own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to dark mode optimized and welcome email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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