Email Inspiration from Rivian

This Rivian email expertly showcases the new R1S with stunning visuals and compelling content. The clean layout, coupled with clear CTAs, invites engagement, while the trade-in tool and demo drive offer add practical value. We love the mobile-first design with large buttons and HTML text.

Disclaimer: Rivian own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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