Email Inspiration from Rivian

This Rivian email is top-notch, combining sleek design with powerful content. The high-quality images immediately capture the essence of adventure and luxury. The layout is clean and well-structured, making it easy to digest key information. I love the segmented sections focusing on different aspects of the vehicle—adventure, ride, and power—each with compelling descriptions that highlight the unique features. The CTAs are clear and inviting, particularly the demo drive invitation, which is a smart move to engage potential customers.

Disclaimer: Rivian own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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