Email Inspiration from Everlane

It’s a simple email design. Unlike all of their typical emails, Everlane aren’t trying to sell anything. Instead, they’re sharing data to backup their brand claims of how sustainable their business is.

Many people (including myself) are looking for brands and business who conduct business ethically and can confidently call themselves sustainable. And when a brand can share data of just how sustainable they are, it provides transparency and trust that compounds the positive way the brand is perceived.