Email Inspiration from Smalls

The playful energy in this email grabs attention right away! From its vibrant yellow accents to the delightful cat imagery, we love how the content mixes fun and functionality. The mix of educational tips and heartwarming stories feels personal and engaging—perfect for a pet-loving audience. It’s informative, but lighthearted!

Disclaimer: Smalls own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to newsletter email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

Twice a month I recap the best Email Love content:

*the Email Love newsletter sends every two weeks. Scout’s honour.

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