Email Inspiration from Sony

We appreciate how this email from Sony invites engagement via a fun and easy to answer quiz. The distinct sections visually represent different personalities, making it easy for recipients to see themselves in the content. It’s a smart, interactive way to collect additional data from subscribers that can later be used for segmentation and personalization.

Disclaimer: Sony own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to survey email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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