Email Inspiration from Starbucks

The straightforward headline, “Non-dairy, no extra charge,” gets right to the point, while the animated lineup of cups visually emphasizes variety. This email strikes the perfect balance: bold, customer-focused messaging, topped with an inviting design that uses best practices like HTML text.

Disclaimer: Starbucks own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to physical product email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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