Email Inspiration from Tracksmith

Tracksmith’s Black Friday email exudes elegance and trustworthiness. The moody hero image sets a premium tone, while detailed product benefits and glowing customer reviews provide both inspiration and validation. Clear CTAs guide users seamlessly, and the emphasis on “steepest savings” paired with free returns adds urgency without pressure.

Disclaimer: Tracksmith own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to black friday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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