True Classic’s email captures attention with its mysterious “New Deal Alert” theme, using bold question mark animation to create intrigue and encourage clicks. The minimalist black-and-cream color scheme feels both sleek and timeless, perfectly aligning with the brand. The clear call-to-action and subtle countdown to Black Friday build anticipation, keeping subscribers engaged for weekly deals. Simple, effective, and stylish!
Disclaimer: True Classic own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to black friday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.
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