Email Inspiration from True Classic

True Classic’s email captures attention with its mysterious “New Deal Alert” theme, using bold question mark animation to create intrigue and encourage clicks. The minimalist black-and-cream color scheme feels both sleek and timeless, perfectly aligning with the brand. The clear call-to-action and subtle countdown to Black Friday build anticipation, keeping subscribers engaged for weekly deals. Simple, effective, and stylish!

Disclaimer: True Classic own the rights to all content, images and design of this email. The above email has been featured on Email Love because I (Andy King) think it is a great reference to black friday email design. So things don’t get messy on the email author’s end: I’ve stripped out all the email tracking pixels, campaign links and hosting all the images myself. Read more Email Love legal information.

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